When the hot water dies, they Google. Be the one they find.

What a plumber's website needs

• Phone number at the top of every page. A big Call Now button that works with one tap. Half your calls will come from someone standing in a wet kitchen.
• A page for each service. Blocked drains, hot water cylinders, leaking taps and pipes, bathroom renovations, gasfitting, new builds. "Hot water cylinder Tauranga" is a different search from "plumber Tauranga", and a separate page catches it.
• Your service area. The towns and suburbs you cover, so you show up for local searches and don't get calls from the other side of the region.
• Your registration. Certifying or licensed plumber and gasfitter numbers, shown plainly. It's the first thing a careful homeowner looks for.
• Hours and emergency callouts. If you do after-hours work, say so. If you don't, say that too and save yourself the 2am calls.
• Reviews. Your Google reviews on the page, and a Google Business Profile set up and linked so you show on the map.

Urgent jobs and planned jobs

A blocked drain and a bathroom renovation are found by different people searching different things. The site has pages for both. The urgent pages are short and lead with the phone number. The planned-work pages show photos and explain how you quote.

Why the map matters for plumbers

For urgent trades, Google's map results get most of the clicks. Your Google Business Profile is set up and linked to the site as part of the plan. If you want reviews coming in steadily, Review Robot on the Growth plan texts your customers after each job asking for one.